What we steer

Six channels, run properly.

We don't do everything. We do these six things well, and we say no to the rest.

PAID SEARCH

PPC

Google and Bing campaigns built around intent, not impressions. We bid on what people are actually trying to buy, and cut what they're not.

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ORGANIC SEARCH

SEO

Technical fixes, content that answers the actual question, and links worth having. Rankings are the byproduct, not the pitch.

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APP STORES

ASO

Store listings, keyword fields and creative tested until install rate stops being a guess.

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ANSWER ENGINES

AEO

Structured for the engines people now ask instead of search — ChatGPT, Perplexity, AI Overviews. Being the cited answer is the new page one.

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EARNED MEDIA

Digital PR

Coverage and backlinks earned from journalists and publications who'd write the story anyway — we just make sure it includes you.

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THE FEED

Paid Social

Meta, TikTok and LinkedIn campaigns built for the feed they run in, not repurposed TV spots.

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Not sure which channel is right for you?

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